Myth-busting

Do You Need a High Street Office to Sell a House?

When did you last stand at an estate agent's window, note down a phone number and ring about a house? Exactly. So what is the branch for — and who pays for it?

One of these is where buyers look. The other has nice window cards.
THE MYTH"An agent without a branch isn't a real agent — you need an office on the high street to sell houses properly."

Separate the two things an office claims to provide. The first is buyer traffic — and that has decisively moved to the portals, where every buyer with a phone searches every agent's stock at once. The second is trust and local presence — which is real, but comes from people, not premises: does the agent know the villages, answer the phone, turn up when they said, tell the truth in the particulars? None of that requires a rates bill and a window display; all of it requires showing up.

What the branch really costs you

Rent, rates, utilities, signage and staffing for a building buyers no longer use as a marketplace — all funded from commissions on each sale. It's not that branch agents are doing anything wrong; it's that their sellers are paying for infrastructure that no longer does the selling.

THE TRUTHLocal knowledge lives in people. Buyer reach lives on the portals. A modern local agent can deliver both — and skip the building — which is precisely how a proper service can cost £200.

Local without the lease

Sell the modern way.

Photography, floor plan and every major portal — all-inclusive from £200. Switching from another agent? First 200 switchers: £99 fixed.

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