Myth-busting

Phone Photos Are Costing You Money

Your home gets one first impression, and it happens on a phone screen at 11pm while a buyer scrolls in bed. Ninety-second listing photos throw it away.

Left: ninety seconds, one hand, bin in shot. Right: someone whose job this is.
THE MYTH"Photos don't really matter — buyers who are serious will come and see the house anyway."

They won't, because they'll never tap on it. Portal browsing is ruthless: a buyer flicks through dozens of listings in minutes, and the lead photo decides whether yours gets three more seconds or none. A dark kitchen, a wonky bathroom shot, a driveway photographed into the sun — each one quietly filters out buyers who would have loved the house at its best. You'll never know they existed, which is exactly why the myth survives.

The maths nobody does

Weak photos don't just slow a sale; they shrink the audience, and a smaller audience means fewer viewings, fewer offers and less competitive tension on price. On a typical home, a difference of even one per cent on the final sale price dwarfs the entire cost of professional photography many times over. It is probably the highest-return money in the whole process — and some agents still treat it as an optional extra.

THE TRUTHPresentation is the cheapest lever you can pull on price and speed. Professional photography and a floor plan should be the default on every listing, not a reward for choosing a dearer package.

Our standard

Sell the modern way.

Photography, floor plan and every major portal — all-inclusive from £200. Switching from another agent? First 200 switchers: £99 fixed.

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